Vol. 32 No. S7 (2025): Posted 10 October (2025)

Published: 2025-10-11

Articles

AI-DRIVEN BRAND EQUITY: A SYSTEMATIC REVIEW OF CONSUMER PERCEPTIONS, ENGAGEMENT, AND LOYALTY IN THE AGE OF INTELLIGENT BRANDING

DR. ZAHRA SULTAN AL-HABSI, DR. HATIM RAMADAN MOHAMED, DR. DR. HARINI METHUKU

1-22
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BRIDGING FLUENCY AND CONFIDENCE: PUBLIC SPEAKING CLINIC FOR EFL FEMALE UNIVERSITY STUDENTS

ASMA ABUMALIK

23-31
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DEVELOPMENT AND PRELIMINARY VALIDATION OF ACTIVITY CARD SORT FOR ADOLESCENTS AND ADULTS WITH AUTISM SPECTRUM DISORDER IN TAMIL NADU INDIA: AN INSTITUTION VERSION

JAYACHANDRAN VETRAYAN , SUPAPORN CHINCHAI , PEERAYA MUNKHETVIT , PRATHAP SUGANTHIRABABU , JANANYA PANYAMEE DHIPPAYOM

32-44
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PSILOCYBIN'S NEUROENDOCRINE MODULATION OF HYPOTHALAMIC-PITUITARY-ADRENAL (HPA) AXIS IN MAJOR DEPRESSIVE DISORDER: A SYSTEMATIC REVIEW AND META-ANALYSIS

MAHVASH KHAN, MUHAMMAD OMAR MALIK, AYYAZ AHMED, NIMRA FARID4, BUSHRA RIAZ, MEHVISH ASHFAQ, MUHAMMAD ISMAIL

45-53
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BEHAVIORAL DYNAMICS IN TESTING MARKETS: A METHODOLOGICAL ANALOGY TO TRADER AND INVESTOR EFFICIENCY

ARUN KUMAR , DR. MAHESH KUMAR SARVA , DR. CHAKKARAVARTHY KUMARESAN.R

54-62
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EFFICIENCY EVALUATION OF INDIAN HIGHER EDUCATIONAL INSTITUTIONS USING GOVERNANCE AS ENVIRONMENTAL VARIABLE - A DEA APPROACH

DEEPA GEORGE, SUBRAMANYAM T

63-75
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EFFECTIVENESS OF THE ADOLESCENT COPING ENHANCEMENT TRAINING PROGRAMME (ACETP) IN IMPROVING TEACHERS' KNOWLEDGE AND ADOLESCENTS' MENTAL HEALTH AND COPING ABILITIES IN KERALA, INDIA

PRIYA JOSEPH , VATHSALA SADAN

76-82
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VORONOI-BASED CRIME HOTSPOT PREDICTION MODELS: AN EXPLORATION OF SPATIAL FACTORS IN CRIMINAL ACTIVITY

DR M. KARTHIK , DR. M. VIJAYAKUMAR , MRS.N. RAJASANKARI , DR. N. SANTHALAKSHMI , DR. K.R. ANANTH , MR K N SIVAKUMAR

83-89
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AI-DRIVEN NEURODIAGNOSTIC FOR STRESS, DEPRESSION, AND ANXIETY IN MIGRANTS: ETHICAL CHALLENGES AND SOLUTIONS

RUFINA HUSSAIN , SHERIN ZAFAR , SAFDAR TANWEER

90-105
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EXPLORING THE MEDIATING ROLE OF EMOTIONAL INTELLIGENCE IN THE RELATIONSHIP BETWEEN PSYCHOLOGICAL WELL-BEING AND ACADEMIC ACHIEVEMENT AMONG PAKISTANI UNIVERSITY STUDENTS

DR. NAEEM FATIMA , DR. SARAH FATIMA DOGAR , DR. USMAN ALI , DR. RABIA ANWAR , DR. MUHAMMAD SHAHZAD ASHFAQ , NILOPHER PERVEZ , WAQAS MAHMOOD , DR. MUHAMMAD SAEED AHMAD

106-116
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ENHANCING IMBALANCED CREDIT CARD FRAUD DETECTION USING MULTILAYER PERCEPTION

DEEPALI GARG, UMA SHARMA

117-127
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INVESTIGATION STUDY ON THE FACTORS THAT INFLUENCE THE QUALITY MANAGEMENT AND CHALLENGES FOR ITS ADAPTATION: FROM MSME & INDIAN PERSPECTIVE

MR. K. RADHAKRISHNAN, DR. M. R. VANITHAMANI

128-139
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TESTING, PSYCHOMETRICS, METHODOLOGY IN APPLIED PSYCHOLOGY OCT ISSUE AI-POWERED MENTAL HEALTH DIAGNOSTICS: USING HEALTH-CARE BASED COMPUTER VISION FOR DIGITAL CARE

HONG XIE, QUISHI WANG, PRAKRITI PODDAR

140-146
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ASSESSING THE SPILLOVER EFFECT OF SUPERVISOR BOTTOM LINE MENTALITY ON WORKPLACE INCIVILITY: A PSYCHOLOGICAL SERIAL MEDIATION OF EMPLOYEE HINDRANCE APPRAISAL AND EMPLOYEE SELF-REGULATION DEPLETION

ZAINAB NASEER, DR. S. M. SMEHDI RAZA NAQVI

147-161
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