ASSOCIATION BETWEEN SOCIO-DEMOGRAPHIC CHARACTERISTICS OF WHEAT GROWERS AND THEIR AWARENESS TO CLIMATE-RESILIENT AGRICULTURAL PRACTICES IN PUNJAB, PAKISTAN

Abstract

Objectives: Farmers' awareness of innovative technologies is a critical catalyst for transforming agricultural systems towards sustainability and enhanced productivity in the face of escalating climate challenges. While numerous studies have explored how socio-demographic characteristics influence the adoption of new technologies, less attention has been paid to the factors shaping farmers' foundational awareness of Climate-Resilient Agricultural Practices (CRAPs). To address this gap, this study was conducted in six of the largest wheat-producing districts of Punjab, Pakistan.

Materials and Methods: Data were collected from 384 wheat growers using a semi-structured questionnaire and a multistage sampling technique. Analysis involved frequency counts, percentages, weighted means, and chi-square tests.

Results: The results reveal a significant positive association (P < 0.05) between farmers' awareness of CRAPs and their age, education level, farming experience, farm size, and annual income. In contrast, land tenancy status showed no significant relationship with awareness levels.

Conclusions: These findings underscore that key socio-demographic profiles are strong predictors of awareness, suggesting that targeted extension programs and communication strategies are essential for improving the reach and effectiveness of climate-resilient agriculture initiatives.