UNLEASHING INDIA’S ENTREPRENEURIAL SPIRIT: GAUGING THE ROLE OF SUBJECTIVE NORMS, EDUCATION AND EFFICACY IN SHAPING FUTURE BUSINESS LEADERS

Abstract

This study set out to explore the impact of entrepreneurship education (EE), subjective norms (SN), and entrepreneurial self-efficacy (ESE) on entrepreneurial behaviour (EB). The research also delved into the mediating effects of self-efficacy (ESE) entrepreneurial intention (EI). The sample comprised 278 final-year business management students from various universities across India, with data gathered via snowball sampling and responses measured on a 5-point Likert scale. Hypotheses were tested using Structural Equation Modelling (SEM) through SmartPLS4 software. The findings reveal that EE, SN, and ESE all significantly influence EI, with ESE and EI acting as partial mediators. These results hold valuable implications for both theory and practice in the fields of entrepreneurship. They also provide key insights for professionals designing programs aimed at fostering entrepreneurial mindsets.