A STUDY ON FACTORS INFLUENCE TO PURCHASE DECISION AND SATISFACTION TOWARDS ELECTRIC SCOOTER AMONG CUSTOMERS IN KANCHIPURAM DISTRICT

Abstract

The rapid growth of electric vehicles has emerged as a significant development in the Indian transportation sector, driven by rising fuel costs, environmental concerns, and supportive government policies. Electric scooters, in particular, have gained popularity as an eco-friendly and cost-effective mode of personal transport. The present study aims to examine the factors influencing purchase decision and customer satisfaction towards electric scooters among customers in Kanchipuram District. The findings of the study reveal that price affordability, government incentives, battery performance, availability of charging facilities, and after-sales service quality play a significant role in influencing purchase decisions. Further, purchase decision was found to have a positive and significant impact on customer satisfaction towards electric scooters. The study provides valuable insights for manufacturers, policymakers, and marketers to design effective strategies for improving adoption and satisfaction levels of electric scooters, thereby promoting sustainable and green mobility in the region.