CULTURAL IMPLANTATION AND ITS ROLE IN BUILDING IDENTITY AND DEEPENING SOCIAL VALUES: AN ANALYTICAL STUDY OF THE PROGRAM BAYN AHLINA ON MBC IRAQ SATELLITE CHANNEL ON MBC IRAQ CHANNELFOR THE PERIOD FROM 1\3\2025 TO29\3\2025

Abstract

"Cultural Implantation and Its Role in Building Identity and Deepening Social Values: An Analytical Study of the Program 'Bayn Ahlina'"

The topic of "Cultural Implantation and Its Role in Building Identity and Deepening Social Values: An Analytical Study of the Program 'Bayn Ahlina'" holds great significance in the field of scientific research, as it has a profound impact on the life of individuals and their society. These programs serve as an important platform for transmitting knowledge and values, playing an active role in shaping public opinion and influencing mass culture.

Understanding the impact of television programs on individual behavior is a crucial research subject, especially within the diverse and complex Iraqi cultural context. Many television channels focus on the type of programs they broadcast and the implicit messages they convey. Each program carries specific orientations and its own agenda, with the ultimate goal of influencing the audience by delivering a particular message. In this context, the concept of cultural implantation is crucial, as it relates to instilling traditions, customs, and the heritage of a country. Cultural implantation plays a significant role in shaping the collective memory of a nation, accumulating over the years.

Such programs are vital in either reinforcing local traditions and values or introducing foreign and hybrid customs. The program Bayn Ahlina carries a message aimed at influencing public sentiment, strengthening loyalty, and fostering a sense of belonging among viewers.

For this reason, the researcher chose MBC Iraq due to its significant influence on the Iraqi audience and the channel’s focus on social values. The research community is represented by the Bayn Ahlina program on MBC Iraq, and the study was conducted within the timeframe of, 1\3\2025 to29\3\2025 , specifically during the month of Ramadan. The sampling was carried out comprehensively for this particular month, analyzing the program’s content across 30 episodes.