COMMUNITY PERCEPTION OF TECHNOLOGY IN DIGITAL HEALTH: A QUALITATIVE INQUIRY INTO DIGITAL HEALTH LITERACY

Abstract

Introduction

Digital health is an emerging field that integrates digital technologies with healthcare, daily life, and social demands to enhance healthcare delivery by making it more personalized, precise, and easily available. It serves as a tool to improve healthcare delivery efficiency in the community. This study explores community perceptions of technology in digital health and examines digital health literacy (DHL) through a qualitative approach.

Materials and methods

A qualitative study design was employed to explore community perceptions of technology in digital health and digital health literacy. Participants were recruited using purposive sampling from an urban health centre in Thirumazhisai. Data was collected using focus group discussions. Data were analyzed using manual content and thematic analysis, a method for identifying, analyzing, and reporting patterns (themes) within data. NVivo software was used to manage and organize the data.

Results

The study found that participants had diverse understandings of digital health, influenced by personal experiences and exposure to technology. Access to digital health tools also varied, with socio-economic disparities playing a significant role. Participants with access to digital devices and internet connectivity found these tools valuable, while others faced barriers due to costs and lack of technological infrastructure. Trust, reliability, and privacy concerns further impacted participants’ willingness to engage with digital health technologies, highlighting the need for more transparent and secure digital health solutions.

Conclusion

The study concludes the importance of enhancing digital health literacy, simplifying digital health tools, and improving access to technology across socio-economic groups to ensure equitable use of digital health resources. Addressing the digital divide and providing targeted education and support can help build trust and empower individuals to engage confidently with digital health technologies, ultimately improving healthcare experiences and outcomes.