AWARENESS AND BEHAVIOR CHANGE EVALUATION DURING WATER SCARCITY EVENTS

Abstract

The erratic rainfall patterns, coupled with rising population demands, limited water facilities, and existing inadequate water infrastructures, pose an ever-increasing threat to the global sustainability, with the technological solutions available to the problem doing little to help unless the public attitude towards water conservation changes. The focus of this research is on the awareness gaps, behavioral responses, and the communication effectiveness specific to water scarcity. Combining quantitative and qualitative approaches, surveys, and semi-structured interviews, the research captured the responses of 300 people within three drought-stricken districts, both from rural and urban settings. A primary finding from the research indicates that awareness of the problem does not often result in action, particularly where there is no localized outreach and reinforcement. Educational outreach, as well as public service messages, have broad appeal but their impact varies based on demographic and contextual factors. The study offers specific strategies for community leaders and policymakers that focus on education and behavioral change towards water conservation.