CYBERSECURITY AS AN INTERACTIVE VARIABLE BETWEEN BANKING FINANCIAL RISK MANAGEMENT AND DIGITAL CUSTOMER SERVICES

Abstract

The current study derives its significance from the importance of the commercial banking sector, which is the cornerstone of the economy and the driver of corporate financing operations. This study aims to diagnose and test the relationship between variables of financial risk management and digital customer services in the Iraqi commercial banking sector, while analyzing the role of cybersecurity as an interactive variable in this relationship. This study is deemed essential due to the increasing reliance on digital platforms and the rising cyber threats that necessitate robust strategies to ensure service continuity, security, reliability, and trust.

The study adopted a descriptive analytical approach for data analysis and interpretation. A questionnaire was used to collect data, with (351) forms distributed, and the study was conducted on a sample of (18) commercial banks. The sample included various levels of upper, middle, and executive management. A set of statistical methods and tools was utilized, including Excel, Smart PLS4. The results of the descriptive analysis demonstrated that the surveyed banks possess Banking Financial Risk Management while simultaneously working to enhance the Digital Customer Services. Furthermore, the results indicated positive trends concerning cybersecurity. The statistical analysis results revealed a significant relationship between Banking Financial Risk Management and the Digital Customer Services, as well as an interactive role of Cybersecurity  between the research variables.