THE DIGITAL FOURTH ESTATE 2.0: HOW AI RESHAPES JOURNALISM IN THE DIGITAL AGE

Abstract

Artificial Intelligence (AI) is expanding across the globe and is now used in many industries to speed up production, boost efficiency, improve accuracy, and simplify how businesses operate. Journalism has benefited from AI as robots engage in journalistic processes, and produce results quickly in broadcast and print media types.  Despite its popularity, application of AI to journalistic practice in India is scant as a consequence of various factors. This study is conceptual in nature and used qualitative methods to seek results. Expert views and opinions were used to provide information required for the study. It sought to find out challenges which can hinder successful application of AI to journalism practice in India. Media richness and technological determinism theories underpinned the study as they dealt with influence of communication technologies on production and impact on societies. AI plays a crucial role in journalism today, helping newsrooms stay competitive while also creating new opportunities for employment and innovation.