AN ANALYTICAL STUDY OF FACTORS AFFECTING PROFESSIONAL GROWTH AND JOB SATISFACTION OF WOMEN JOURNALISTS IN TELUGU TELEVISION CHANNELS IN ANDHRA PRADESH AND TELANGANA

Abstract

In recent years, women's participation in television journalism has grown dramatically, especially in regional media sectors like Andhra Pradesh and Telangana. There are a lot of women journalists working in production, editing, reporting, and anchoring. However, gender inequality still has an impact on their career advancement and job satisfaction despite this increasing prevalence. Research by Carolyn M. Byerly and Katherine McGraw (2020) and Margaret Gallagher (2014) draws attention to problems such as underrepresentation in leadership roles and restricted access to decision-making positions. In a similar vein, gender bias, unfair work distribution, and exclusion from professional networks inside media firms are highlighted by Laura North (2016) and Karen Ross and Cynthia Carter (2011).

Additionally, these problems are made worse for women journalists by the demanding nature of television journalism, which includes erratic working hours, intense job pressure, and difficulties with field reporting. Their professional development and job satisfaction are greatly influenced by important elements like workplace recognition and professional respect, organizational commitment and empowerment, economic equality and career advancement, working conditions and work-life balance, organizational support, policies, and professional development. The combined impact of these elements on regional television media, however, has not been thoroughly studied empirically. Thus, the purpose of this study is to examine how these workplace-related elements, in addition to organizational policies and workplace culture, affect women journalists' professional development and job satisfaction in Telugu television channels in Andhra Pradesh and Telangana.