DEVELOPING A CULTURALLY ATTUNED STAKE-HOLDER ENGAGEMENT FRAMEWORK FOR SUS-TAINABLE FESTIVAL GOVERNANCE: A QUALITA-TIVE METHODOLOGICAL STUDY FROM THAILAND

Abstract

The work seeks to innovate a culturally sensitive stakeholder engagement framework for sustainable festival management in Thailand. Adopting a qualitative methodological design, the work investigates cultural and moral value processes shaping stakeholder cooperation in fifteen prominent Thai festivals. Community leader interviews, government officer interviews, interviews with event organizers, and interviews with service suppliers disclose that cultural ethics-based moral values direct stakeholder relations and foster ethical accountability. The evidence from research indicates that cultural ethics-backed stakeholder cooperation fortifies youth protection, confidence between the community and the government, and festival sustainability in general. The proposed framework appears to include the economic, social, and environmental dimensions alongside moral governance while invoking practicable policies to policyholders as well as festival organizers. The research concludes that culturally initiated moral systems have the potential to wield stronger participatory governance as well as an effective platform for sustainable festival management in Thailand and other cultural settings.