THE IMPACT OF PROACTIVE SERVICES ON ACHIEVING QUALITY OF LIFE IN THE UNITED ARAB EMIRATES: AN APPLIED STUDY ON THE FEDERAL AUTHORITY FOR IDENTITY, CITIZENSHIP, CUSTOMS, AND PORT SECURITY

Abstract

This study examines the impact of proactive services on achieving quality of life in the United Arab Emirates through an applied study on customers of the Federal Authority for Identity, Citizenship, Customs, and Port Security. Using a quantitative descriptive-analytical approach, data were collected through a structured questionnaire and analyzed using SPSS. The findings reveal a statistically significant positive effect of proactive services on quality of life, explaining 67% of its variance. The security dimension was the most affected, followed by the social and psychological dimensions. The study highlights the importance of proactive service provision in enhancing citizens’ well-being and supports the UAE’s strategic orientation toward proactive and smart government services.