A STUDY ON IMPACT OF SOCIAL MEDIA SITES IN GENERATING EMPLOYABILITY WITH REFERENCE TO BANGALORE CITY

Abstract

Social media is described as the media that allows users to publish, create and share the contents on internet. The content may be in the form of images, videos, reviews etc., Social media comprises of tools and platforms that permit the users to collaborate the content, share their experiences and insights on a particular topic, product and services and develop connections for business or social act. Social media usage has been on an exponential rise in the last few years and has penetrated in almost all the aspect of our lives. Social media is driven solely by communities and relationship. The use of social media has exploded in the last several years, and it now touches almost every facet of human being. Social media based Face book, blogs, Twitter, You Tube, Google+, WhatsApp and others show how people communicate with each other and also maintain contact from social networks which permit people to go and visually meet others they would never meet or talk before. It allows making them “Friends” to finally communicate with them when they need any brand information or suggestions or first entertainment or social issues. The social media can be used to transfer social message from root to its extension reach. Through social media the user can utilise this platform for social causes such as Traffic rules, child health care, smoking, Drinking liquor, environmental aspects, food adulteration, Corruption, politics and other social issues. This article mainly focuses on the users awareness about various social medias and its impact on the users.