PHYSICAL RETAIL STORE PREFERENCES AND STRATEGIES IN RETAIL MARKETING

Abstract

Retailing is the process of selling products and services to end-users or consumers for personal or family use. It involves all activities related to marketing and distributing goods and services, from procuring supplies from manufacturers to delivering products to customers. Retailing is not just limited to selling products in stores, but also includes sales through other channels such as online, mail, door-to-door visits, and more. It requires a direct interaction with the customer and involves all business activities, from product design to delivery and post-sales services.