A STUDY ON THE INFLUENCE OF SHOPPING APPLICATIONS ON THE ONLINE PURCHASING BEHAVIOUR OF WORKING WOMEN IN BANGALORE

Abstract

The expansion of mobile commerce has significantly altered the purchasing behaviour of consumers, particularly among working women in urban areas. Shopping applications offer convenience, accessibility, and time efficiency, making them a preferred mode of purchase for professionally employed women. This study investigates the influence of shopping apps on the online purchasing behaviour patterns of working women in Bangalore. The research focuses on usage frequency, influencing factors, satisfaction level, and spending behaviour. Primary data were collected through a structured questionnaire administered to 100 working women. Statistical tools such as percentage analysis and ranking techniques were applied. The findings indicate that convenience, discounts, and flexible payment options strongly motivate online purchases. The study highlights the growing dependency on shopping apps and provides valuable insights for marketers and app developers.