DEVELOPMENT OF A STRATEGIC CHANGE MANAGEMENT MODEL IN THE SHARIA LIFE INSURANCE INDUSTRY USING SOFT SYSTEM METHODOLOGY (SSM)

Abstract

The sharia life insurance industry in Indonesia has great potential as public awareness of sharia financial services increases. However, the development of this sector still faces various obstacles, including regulatory limitations that do not fully support Sharia characteristics, limited capital, low product innovation, and human resource capacity that is not optimal, especially in mastering digital technology and services. This study uses qualitative research methods. The data collection techniques in this study were questionnaires, interviews, and Focus Group Discussions. The data that has been collected is then analyzed descriptively using the Soft System Methodology (SSM) approach. The results of this study show that the sharia life insurance industry in Indonesia still faces significant challenges related to regulations, capital, product innovation, digitalization, and financial literacy. Through the Soft System Methodology approach, a gap between conceptual models and real conditions is identified, so adaptive, collaborative, and innovative strategies are needed, including strengthening Sharia capital, partnerships with fintechs, and increasing literacy and human resource capacity. Future research is recommended to use a quantitative or mixed-method approach with a broader study object for more comprehensive results.