NEGOTIATION OF IDENTITY OF DIGITAL IMMIGRANT LECTURERS AT THE FACULTY OF SOCIAL AND POLITICAL SCIENCES, TANJUNGPURA UNIVERSITY, PONTIANAK IN LECTURER WORKLOAD REPORTING (BKD): AN INTERCULTURAL COMMUNICATION PERSPECTIVE

Abstract

The world of higher education in Indonesia is experiencing a digital transformation that not only affects the learning process, but also administrative aspects such as reporting on lecturer performance or BKD. Initially, many lecturers still did it manually, now they have switched to an online system based on information technology. Digitalization encourages the efficiency of lecturer accountability but also creates new challenges, especially for lecturers who are in the digital immigrant generation. This study uses a qualitative approach with a phenomenological study method. This approach was chosen because it aims to deeply understand the subjective experiences of lecturers in negotiating their professional identities when dealing with a digital-based BKD reporting system and the dynamics of communication that occur across generations and work cultures. This study also places BKD reporting as an intercultural communication phenomenon, when differences in values, perceptions, and ways of working between generations (especially between lecturers digital immigrants and digital systems designed by digital natives) influences the process of adaptation and professional relations through the theory of Hall, Gudykunst, Ting Toomey, Rogers & Prensky. This paper identifies the following facts: 1. The process of negotiating the identity of digital immigrant lecturers facing digital BKD reporting occurs in three transformative phases: the identity dissonance phase, the resistance or accommodation phase, and the reconstruction phase. 2. Intercultural communication factors which influence the existence of differences in communication context, natural generation gaps, negotiation of face and social status & humanistic values ​​& self-actualization. 3. The reconstruction of lecturers' professional identities in digital BKD reporting is reflected through adaptation strategies that combine traditional academic values. with the demands of a digital work culture. This process takes place through three key strategies: 1. Translation of academic contributions into digital format. 2. Self-reflection and alignment of personal values ​​with the system. 3. Strategically negotiating social identities in digital spaces especially increasing digital literacy and cross-generational collaboration. The important findings of this article are: there are several lecturers who refuse to participate in carrying out BKD reporting until now, then there is 1 person who chooses and asks for early retirement as a lecturer.