THE INTERPLAY OF WORK PERCEPTION, WORK PERFORMANCE, AND JOB SATISFACTION OF ASHA WORKERS IN KERALA

Abstract

This study, titled "The Interplay of Work Perception, Work Performance, and Job Satisfaction of ASHA Workers in Kerala," centers on understanding the psychological and behavioral dynamics of Accredited Social Health Activists (ASHAs). It investigates the three crucial constructs—Work Perception, Job Satisfaction, and Work Performance—by exploring the cause-and-effect relationships between them (Dev &Nair, 2023). The core of the research lies in determining how an ASHA's subjective view of her job (Perception) influences her emotional response to it (Satisfaction) and, ultimately, her effectiveness in the field (Performance).The chosen population, ASHA workers in Kerala, is particularly significant. Kerala, known for its high achievements in public health indicators, relies heavily on these grassroots volunteers (Nambiar et al., 2021). ASHAs in this state operate within a highly literate and demanding healthcare environment, making their experiences with workload, professional expectations, and systemic support distinct and worthy of specific study. Their role bridges the formal healthcare system and the community, placing them at a unique intersection of organizational and social pressures (Thomas & Sebastian, 2024).