A STUDY ON IMPACT OF RISK MANAGEMENT STRATEGIES IMPLEMENTED BY STARTUP BUSINESS UNITS IN FOOD AND BEVERAGES SECTOR

Abstract

This study examines the impact of risk management strategies on the sustainability and growth of startup business units in the food and beverage sector. By employing statistical tools such as Regression Analysis, ANOVA, and Chi-Square tests, the research identifies a strong correlation between structured risk management practices and business stability. The findings indicate that 74% of the variance in startup sustainability is attributed to risk management strategies, highlighting their critical role in mitigating financial, operational, and market-related risks. The study further establishes that startups with higher awareness and implementation of risk mitigation measures perform significantly better in terms of growth and long-term viability. The results suggest that risk management should not be perceived as a reactive mechanism but rather as a strategic business function integral to startup success. Policymakers and investors must encourage and support startups by providing risk management training programs and financial incentives. This research contributes to existing literature by reinforcing the importance of structured risk mitigation and proposes future studies on the role of AI-driven risk management solutions. The study concludes that integrating effective risk management frameworks is essential for startups to achieve sustainability and gain a competitive edge in the dynamic food and beverage industry.