THE ROLE OF GREEN HRM PRACTICES IN GREEN RECRUITMENT AND TRAINING FOR ENHANCING ECO-PERFORMANCE IN CHENNAI IT SECTORS

Abstract

The rapid expansion of the IT sector in Chennai has brought increased focus on sustainability-oriented HR practices, particularly Green Recruitment and Green Training. This study examines the role of Green Recruitment and Training dimensions—Green Job Descriptions, Eco-Focused Advertising, Green Selection Criteria, Environmental Awareness Hiring Preference, Green Induction, Green Training Curriculum, Frequency of Skill Development, and Training Effectiveness—in enhancing Employee Eco-Performance. Primary data were collected from 300 IT employees through a structured questionnaire featuring seven Eco-Performance statements on a five-point Likert scale. Statistical tools such as descriptive analysis, Pearson correlation, and multiple regression were applied. Results reveal a significant positive relationship between all Green Recruitment and Training variables and Employee Eco-Performance. Regression analysis shows that Training Effectiveness, Green Organizational Induction, and Green Selection Criteria are the strongest predictors. The model explains 88.1% of the variance in employee eco-performance. The study highlights the need for IT organizations to strengthen green-trained competencies and eco-oriented hiring processes to achieve improved environmental outcomes. These findings provide valuable insights for HR professionals in developing effective Green HRM strategies to foster sustainability in IT workplaces.