REDEFINING MOTIVATION FOR THE FUTURE WORKFORCE: INFLUENCES ON JOB SATISFACTION AND ORGANISATIONAL PERFORMANCE

Abstract

This study investigates how key motivational factors career development, work environment, superior support, performance boosters and stress-reliever activities, leadership, and rewards and recognition influence employee job satisfaction and organisational performance in Automotive Ancillary MSMEs located in the Hosur industrial region. A quantitative, descriptive research design was adopted, using both primary and secondary data. A structured questionnaire 372 valid responses, which were analysed using percentage analysis, chi-square tests, ANOVA, correlation, and regression. SmartPLS further validated the measurement and structural models, ensuring analytical accuracy. Descriptive findings show that the workforce is predominantly male, technically qualified, and experienced, indicating that tenure shapes motivational expectations. ANOVA results revealed age-based differences across leadership, rewards, and career development. Correlation and regression demonstrated that motivational factors strongly predict job satisfaction and organisational performance, with the model explaining 89.5% of performance variance. The study concludes that integrated motivational strategies are essential for enhancing satisfaction, productivity, and organisational effectiveness.