HOW DIGITAL TOOLS AND AL ARE RESHAPING TRUST IN THE PATIENT-FAMILY PHYSICIAN RELATIONSHIP

Abstract

The integration of digital technologies and artificial intelligence (AI) in healthcare is fundamentally transforming the nature of trust within the patient–family–physician triad. While these advancements enhance accessibility, diagnostic precision, and communication, they also raise concerns regarding transparency, empathy, data privacy, and the decision-making process. This study explores the dual impact of digital health innovations—such as telemedicine platforms, electronic health records, remote monitoring devices, and AI-assisted decision-making tools—on trust dynamics. Through a synthesis of empirical evidence and ethical analysis, the paper identifies both trust-enhancing mechanisms (e.g., timely responses, collaborative decisions, continuity of care) and potential risks (e.g., depersonalization, algorithmic opacity, and reduced human connection). Physicians continue to play a pivotal role in mediating trust, underscoring the need for a human-centered digital transformation that balances technological efficiency with compassion, cultural sensitivity, and effective communication.