L'IMPACT DU LEADERSHIP SITUATIONNEL SUR L'IMPLICATION ORGANISATIONNELLE DU PERSONNEL UNIVERSITAIRE AU MAROC : UNE ÉTUDE A L'UNIVERSITE MOULAY ISMAIL MEKNES MAROC

Abstract

This study seeks to determine the impact of situational management dimensions (adaptability and leadership support), on organizational commitment (affective, normative and continuity) within a particular and little explored context such as the Université Moulay Ismaïl de Meknès Maroc. The data, collected via a self-administered questionnaire from 275 collaborators (administrative staff ), we used SPSS for data processing and analysis, and to test our hypotheses we used structural equation modeling (AMOS).

The results of our research show that: supportive, caring leadership significantly boosts emotional attachment (β=0.66,p<.001) and feelings of moral obligation (β=0.45,p<.001) to the institution. Paradoxically, although leadership adaptability favors continuity involvement - i.e., staying by calculating costs/benefits (β=0.54,p<.001) - it seems to weaken affective involvement (β=-0.29,p<.01). whereas The control variables (gender, age, experience) have no moderating effect on normative and continuity involvement. These highlight the importance of nuanced leadership, uniting contextual flexibility and recognition, to optimize organizational commitment in Moroccan academic institutions, thus offering concrete avenues for local managerial practices.