EXPLORING THE CURRENT STATE OF INTERCULTURAL COMMUNICATION LITERATURE IN ASEAN: A BIBLIOMETRIC REVIEW AND FUTURE RESEARCH DIRECTIONS

Abstract

The current state of intercultural communication literature in the ASEAN region through a bibliometric review. The aim is to identify key trends, emerging themes, and future research directions, with a focus on promoting mutual understanding and collaboration among culturally diverse communities in ASEAN countries. Methodology: A quantitative bibliometric approach was used, reviewing 340 articles indexed in Scopus from 2000 to 2025. The analysis examines publication patterns, key themes, international collaborations, and the development of research networks in intercultural communication across ASEAN. Results: The findings show a significant increase in intercultural communication research, particularly in intercultural competence, digital media, and e-learning. Countries such as Malaysia, Indonesia, and Singapore lead in research production. However, the literature remains fragmented, with few integrative studies addressing intercultural communication in the ASEAN context. Discussion: Despite the growing interest in digital tools for intercultural learning, a gap remains in connecting theory and practice, particularly in educational settings and international workplace environments. Conclusion: The study highlights the need for more collaborative, interdisciplinary research linking intercultural communication with education, technology, and social development.