PSYCHOLOGICAL PERSPECTIVES ON DIGITAL TRANSFORMATION IN EDUCATIONAL FINANCE: EXPLORING USER PERCEPTIONS IN GREEN SCHOOL POLICY IMPLEMENTATION

Abstract

Digital transformation in education administration not only aims to improve efficiency, but also supports environmental sustainability efforts through paperless administrative practices. This study aims to explore users' perception of a digital financial information system called SI KUAT (Safe and Transparent Financial Information System) in relation to environmental values and Green School policies, especially in elementary schools in Gresik Regency. This study uses a descriptive-correlational quantitative approach with a questionnaire instrument based on the Technology Acceptance Model (TAM) framework which is integrated with the construct of environmental values. The five main variables measured were Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Behavioral Intention (BI), Personal Environmental Values (PEV), and Environmental Contribution (EC). Data were obtained from 30 school finance staff through an online survey and analyzed using multiple linear regression. The results of the analysis showed that the regression model was significant simultaneously (F = 5.447; p = 0.003), with an R Square value of 0.466. Partially, the PU, BI, and PEV variables had a significant effect on environmental contribution, with BI being the most dominant variable (β = 0.405). In contrast, the PEOU has no significant effect on the EC. These findings indicate that perceptions of system usability, personal value to the environment, and pro-environmental behavior intentions are more influential than the technical aspects of ease of use. This research contributes novelty by incorporating the perspective of environmental psychology into the study of technology adoption in the primary education sector, as well as highlighting the importance of the value and attitude dimensions in the success of sustainability-based digital transformation.