FROM LOSS TO RECOVERY: A QUALITATIVE INQUIRY INTO CONSUMER INVESTMENT FRAUD VICTIMIZATION IN LA TRINIDAD, BENGUET, PHILIPPINES

Abstract

Investment scam is a problem of society that worsened during the COVID-19 pandemic. The study employed the qualitative research design specifically descriptive phenomenology. Fifteen participants from La Trinidad, Benguet, Philippines, selected through purposive sampling, were interviewed and their narratives were analyzed using the Colaizzi Model. Findings reveal that scammers employ a staged process of grooming and manipulation, staring with small gains to establish trust, then escalating investments through urgency, authority, and emotional appeals, often reinforced by personal or religious ties and counterfeit legitimacy. In the Philippines, these tactics are intensified by widespread internet use and strong social bonds. The consequences extend beyond financial loss, undermining victims’ economic security, emotional well-being, and social relationships, with its effects spilling over to families and future prospects. Victims cope by limiting further losses while adjusting to the long-term impacts. The study highlights the importance of government support for victims and intervention for its prevention.