PUBLIC RESPONSE TO THE MAMUJU KEREN CARD PROGRAM OF THE MAMUJU REGENCY GOVERNMENT FOR THE 2020-2024 PERIOD

Abstract

This study aims to analyze the responses of the Mamuju Regency community to the Kartu Mamuju Program program launched by the local government for the 2020-2024 period. The program was designed as a multifunctional public policy to improve community welfare through health, education, and social assistance services. However, its implementation has drawn pros and cons, including criticism from the DPRD and community groups about the program. The research method used was descriptive quantitative with data collection techniques through questionnaires distributed to 399 respondents selected by simple random sampling. Data were analyzed using descriptive statistics and Likert scales to measure the level of knowledge, understanding, and attitude of the community towards the program. The results showed that: Community knowledge of the program is almost evenly divided, with 50.1% of respondents not knowing and 49.9% knowing. Community understanding of the program's benefits and procedures is low (46.1% not understanding), although 53.9% claim to understand. Community attitudes towards government services tend to be negative (54.1% rated them as “not good”), with the main complaints related to facilities, attitudes of government personnel, and service systems. These findings indicate the need for increased socialization, transparency, and improved services by the Mamuju district government. An inclusive, participatory, and community needs-based communication strategy is recommended to ensure the program achieves its objectives effectively. This research contributes to public policy evaluation and the development of more responsive government communication models.