A MODEL FOR PROMOTING ACADEMIC INTEGRITY IN THAI UNIVERSITIES

Abstract

Academic integrity has become increasingly critical in higher education, particularly as new digital technologies—including artificial intelligence—create expanded opportunities for misconduct. This study aims to develop an evidence-based, culturally grounded model to promote academic integrity in Thai universities. Using a qualitative design, data were collected from 274 key informants across 12 universities, including students, faculty, administrators, and international experts. Focus groups and semi-structured interviews were analyzed using content analysis. Findings reveal that Thai universities face three major challenges: cultural norms that normalize minor forms of cheating, inconsistent institutional policies and sanctions, and fragmented national quality assurance systems. Based on these findings, the study proposes a seven-component model that includes leadership and governance, faculty engagement, staff participation, student responsibility, education and communication, policies and procedures, and research and evaluation. The model aligns with international frameworks while addressing Thailand’s unique sociocultural context. Implications are provided for national policymakers, university leaders, and quality assurance agencies seeking to strengthen academic integrity ecosystems.