INVESTIGATING THE PUBLIC HEALTH IMPACT OF FOOD MARKETING ON CHILDREN'S DIETARY CHOICES

Abstract

In order to solve the worldwide kid obesity issue, public health professionals called on governments, industry, and campaigners to take action fifteen years ago to significantly alter the unhealthy food-marketing environment around children.  Teenagers are widely exposed to food marketing on, print media, television, and video games. With the fast-changing nature of social media trends and advertising tactics, there is increasing concern in knowing the link between teenagers' exposure to fast food advertising and food intake. Most of the research found that the viewing of unhealthy food and beverage commercials strongly intensified adolescents' appetite and intent for consuming the products advertised. In addition, peer pressure, social media influencers, and interactions with biological, environmental, and social determinants enhanced the impacts of these adverts, which contributed to the existing obesogenic environment.