COMMUNICATION AND CO-PRODUCTION OF KNOWLEDGE IN THE ECOSYSTEM OF THE SMART B100 ADVANCED RESEARCH CENTER

Abstract

The article examines the role of communication in the co-production of knowledge within the ecosystem of the Smart B100 Advanced Research Center (CCD-SB100), an initiative that integrates science, technology, and society in the agricultural sector. Based on a qualitative and exploratory approach, the study identifies the profiles and interaction dynamics of the strategic publics involved. It proposes ten communicational and psychosocial dynamics aimed at fostering mobilization, engagement, and the social appropriation of scientific knowledge. Grounded in frameworks of public communication, rural extension, and collaborative innovation, the study also offers insights into psychosocial processes relevant to collaboration, engagement, and shared meaning in complex multi-institutional environments. The study concludes that communication constitutes a structuring axis of governance and the public legitimacy of science.