TECHNOLOGICAL INNOVATION AND SUSTAINABILITY IN THE TOURISM INDUSTRY: A COMPARATIVE POLICY STUDY IN CERTIFIED DESTINATIONS IN LATIN AMERICA

Abstract

This study comparatively analyzes the public policies implemented in certified tourist destinations in Latin America that integrate technological innovation and sustainability. Through a qualitative approach, regulatory frameworks, digital strategies, and sustainable practices in Colombia, Mexico, and Costa Rica are examined. The results show differentiated advances in terms of digital infrastructure, community participation and environmental management, highlighting the role of technology as a catalyst for sustainability. It is concluded that the articulation between innovation and sustainability requires institutional coherence, public investment and local adaptability.