A STUDY ON INVESTMENT PATTERN & ATTITUDE OF INVESTORS IN STOCK MARKET WITH SPECIAL REFERENCE TO WOMEN OF ARTS AND SCIENCE COLLEGE IN COIMBATORE

Abstract

This study focuses on the investment pattern and attitude of women professors in Arts and Science Colleges in Coimbatore towards stock market investments. It aims to analyze the factors influencing their investment decisions and awareness levels. Primary data were collected from 100 respondents through a structured questionnaire. Statistical tools like percentage analysis and chi-square test were used for interpretation. Findings reveal that most women professors prefer safe and long-term investments over risky ones. Lack of financial awareness and fear of market fluctuations limit their participation in stock trading. Educational qualification and income level significantly influence their investment behavior. Many respondents invest mainly for higher returns and future security. The study suggests conducting financial literacy programs to enhance market participation. It concludes that improving awareness and confidence can empower women investors in the stock market.