ANALYSIS OF THE ATTITUDES OF BUSINESS STUDENTS AT IMAM MUHAMMAD IBN SAUD UNIVERSITY TOWARDS THE USE OF ARTIFICIAL INTELLIGENCE TOOLS FOR ACADEMIC PURPOSES: AN APPLIED STUDY

Abstract

This study aimed to determine how business college students at Imam Muhammad University feel about using artificial intelligence tools. The study sample consisted of 325 male and female students. Due to the breadth of the study community and the diversity of specializations, a stratified random sample of male and female business college students was selected to represent the various academic departments in a balanced manner, taking into account diversity in gender (male, female), specialization, academic level, cumulative GPA, level of familiarity with technical skills, and awareness of ethical controls, in addition to challenges and obstacles. The study's objectives required the preparation of an attitude scale that consisted of (16) paragraphs. After verifying the validity and reliability of the scale, it was distributed electronically to the study sample. The results of the study showed that the attitudes of male and female students at the College of Business at Imam University College of Business were high. According to the findings, there were statistically significant differences in attitudes towards the use of artificial intelligence tools among academic specialization, gender, educational level, and cumulative average.

The results also showed a strong and statistically significant positive relationship between the possession of technical skills and the tendency towards using artificial intelligence tools, as well as a positive and statistically significant relationship between students’ awareness of ethical controls and the tendency towards using artificial intelligence tools. The study concluded with recommendations, and the most significant ones are:

The necessity of training students and faculty members in the College of Business on the use of artificial intelligence tools in the educational process to prepare specialists in the field, with the possibility of working on developing their skills in how to use these tools.