THE NEXUS OF MULTIPLE CIRCUMSTANCES IN SHAPING PHARMAPRENEUR OF PHARMACY STUDENT UNIVERSITY IN MAKASSAR SOUTH SULAWESI

Abstract

Purpose – This study aims to conceptualize an empirical model of pharmapreneur for pharmacy student university in Makassar South Sulawesi by exploring multiple circumstances such as family, social media, and university environments. To bridge the gap, this study employs a moderating effect of student business mindset to strength their intention to be a pharmacist entrepreneur. 

Design/methodology/approach – This is explanatory study with quantitative approach, using survey method to obtain a number of data. This study picks pharmacy student university in Makassar City as the sample. Out of 402 responses were gathered using online questionnaire with purposive sampling technique, and the data analyzed with Structural Equation Modeling (SEM-PLS).

Finding - The finding revealed that family, social media, and university environments directly bring positive and significant effect in shaping the intention of student to be a pharmapreneur. However, the moderating variable can only moderate the relationship of social media on the student intention. These findings prove that family and university circumstances already have strong effect in influencing the student intention to be an entrepreneur in pharmacy sector.

Implication – the results are expected to be used as a foundation and empirical guidance for universities in Makassar City, especially those with pharmacy study program I. developing more in-depth and comprehensive entrepreneurship curriculum to produce pharmacy students who have a solid entrepreneurial mindset and intention.

Originality – This study proposed the phramapreneur conceptualization model to enhance student’s business intention.