STRUCTURAL EQUATION MODELLING OF THE DETERMINANTS OF ENTREPRENEURIAL SUCCESS: THE CASE OF CASABLANCA ENTREPRENEURS

Abstract

This research delves into the determinants of entrepreneurial success within the Casa-Stat region of Morocco, emphasizing the interaction among entrepreneurial attributes, environmental factors, and preparatory elements. Employing a quantitative research methodology and structural equation modeling (SEM) via SPSS 25 and AMOS 23 software, the study identifies significant positive correlations between these variables and entrepreneurial success. The analysis focuses on Key Success Factors (KSFs) such as planning and execution, work experience, motivational elements, relationships with customers and suppliers, and personal and professional networks. The results underscore that planning and execution, work experience, and networks exert the most substantial influence on entrepreneurial success. This research enhances the existing body of literature by providing empirical evidence from the Moroccan context, offering valuable insights for policymakers, educators, and prospective entrepreneurs. Despite its substantial contributions, the study recognizes its limitations, including a regional focus and the exclusive examination of SMEs, and suggests future research should encompass broader geographical areas and diverse business contexts.