FROM FACE-TO-FACE TO FACEBOOK: EVALUATING SOCIAL MEDIA'S EFFECTIVENESS IN LANGUAGE MAINTENANCE PROGRAMS

Abstract

The digital revolution has fundamentally transformed language maintenance efforts, shifting from traditional face-to-face methodologies to innovative social media-based approaches. This article examines the comparative effectiveness of digital platforms versus conventional methods in language preservation and revitalization programs. Through analysis of contemporary research and case studies spanning indigenous language preservation initiatives to modern multilingual education programs, this study evaluates the affordances, challenges, and outcomes of social media platforms including TikTok, Instagram, Facebook, and specialized language learning applications. Findings suggest that while digital platforms offer unprecedented reach, accessibility, and engagement opportunities, they function most effectively when integrated with traditional approaches rather than as complete replacements. The research highlights critical considerations including technological barriers, cultural authenticity, intergenerational dynamics, and sustainability factors that influence program success. These insights contribute to a nuanced understanding of how language maintenance programs can leverage both digital innovation and traditional pedagogical wisdom to maximize preservation outcomes in our increasingly connected world.