A STUDY ON COMPETITIVE ADVANTAGE OF LINKEDIN USING PORTER’S FIVE FORCES MODEL

Abstract

Porter's Five Forces Model is a widely recognized framework that analyses an industry's competitive environment. This model has been applied to various industries, including the social networking sector, where LinkedIn operates. In this research paper, the application of Porter's Five Forces analysis on LinkedIn is done to provide a comprehensive understanding of the platform's competitive landscape. By using the information from LinkedIn five forces analysis, strategic planners will be able to understand how different factors under each of the five forces affect the profitability of the industry. A stronger force means lower profitability, and a weaker force means greater profitability. This analysis will help identify the key factors that influence LinkedIn's success and the challenges it may face in the future. stay ahead of the curve in the competitive market.