EXAMINING BEHAVIORAL BIASES AND ATTITUDINAL DISPOSITIONS TOWARDS INITIAL PUBLIC OFFERINGS: EVIDENCE FROM BUSINESS STUDENTS AND PROFESSIONALS
Keywords:
Initial Public Offering (IPO), Perception, Attitude, Business Students, Business Professionals, Investment Behaviour, Demographic Factors Behavioural Finance, Financial Literacy, Digital Investment Platforms.Abstract
Initial Public Offerings (IPOs) are a crucial mechanism in financial markets, enabling companies to raise capital and demonstrate their growth potential. However, price volatility and a lack of historical data introduce uncertainty for investors. This study investigated the perceptions and attitudes of business students and professionals towards IPOs, focusing on demographic factors such as gender, age, income, and education level. A structured questionnaire was used to survey 253 respondents in Gandinagall, and descriptive and inferential statistical methods were employed to analyze the results. The results showed that while respondents generally held positive attitudes towards IPOs, actual participation remained limited. Gender was not a significant factor, while age, income, and education level were decisive variables. Younger students and graduate students expressed more positive attitudes, while higher-income groups were more inclined to participate in IPOs. Professionals' responses reflected a greater reliance on financial stability and experience, while students' views varied depending on education level and income. The study concluded that demographic factors and experience significantly influenced IPO participation. These insights contribute to the development of behavioral finance and have practical implications for policymakers, educators, and financial institutions in designing targeted financial literacy programs and inclusive investment strategies.
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