THE IMPACTS OF IMPROVED STRATEGIC PLANNING, NETWORKING, AND INNOVATION USAGE AFTER BUSINESS COACHING ON MALAYSIAN SMES' PERFORMANCE

Abstract

The attainment of high performance is crucial for the long-term sustainability and endurance of SMEs. The insufficiency of the impact of business coaching among Malaysia's small and medium enterprises underscores the need for more investigation. This study investigated the effect of Improved Strategic Planning, Networking, and Innovation Usage among small and medium-sized enterprises in Malaysia. The study employed quantitative research methodology. Data was collected using the survey approach and was analyzed using structural equation modeling. The study's findings indicate that Improved Strategic Planning, Networking, and Innovation Usage After Business Coaching positively and significantly impact the performance of SMEs in Malaysia. Using the Resource-Based View theory, this study highlighted the significance of business coaching in enhancing business performance and gaining a competitive edge by leveraging innovation and fostering strategic relationships, leading to sustainable growth and resilience in the market.