BLENDING THE ANCIENT WITH THE NEW: INNOVATION STRATEGIES IN SANXINGDUI MUSEUM CULTURAL AND CREATIVE PRODUCTS DESIGN

Abstract

This study investigates the strategies employed by the Sanxingdui Museum in designing cultural products that blend ancient heritage with modern design principles. It aims to explore how these products merge traditional cultural elements with contemporary aesthetics, and how visitors perceive and engage with them. By examining the intersection of innovation and heritage preservation, the research provides insights into the evolving role of cultural products in enhancing museum experiences. A mixed-method approach was utilized, combining qualitative and quantitative research methods. In Phase 1, semi-structured interviews were conducted with 7 museum managers and designers to explore their strategies and creative processes. In Phase 2, a structured questionnaire was administered to 120 museum visitors to understand their preferences and perceptions of the products. Data were analyzed using thematic analysis and statistical techniques, including SPSS. The findings reveal that the museum uses innovative approaches, such as digital technologies and collaborative design processes, to merge tradition with modernity. Products that effectively blend ancient cultural symbols with contemporary aesthetics received positive feedback from both designers and visitors. This study contributes to the understanding of how museums can innovate while preserving cultural authenticity. It offers practical insights for museum professionals and designers to create products that resonate with diverse audiences, enhancing cultural engagement and promoting heritage in modern contexts.