THE ROLE OF DIGITAL TRANSFORMATION IN ENHANCING EDUCATIONAL SERVICE QUALITY IN YEMENI PRIVATE UNIVERSITIES

Abstract

This study examines the impact of digital transformation on the quality of educational services in Yemeni private universities. In recent decades, countries around the world have focused on digital transformation as a result of the development of information and communications technology. Governments have directed all their efforts and capabilities toward implementing digital transformation technologies. Digital transformation has imposed itself in various aspects, including university education at the present time, as a result of the cognitive flow of knowledge and information. Universities face various challenges imposed by their scientific and professional characteristics, transcending their traditional frameworks. The importance of digital transformation lies in its ability to solve human, administrative, and cognitive problems in universities, on the one hand, and its ability to promote development and sustainability in society, especially in developing societies with crises, on the other hand, as is the case in Yemen. This is achieved in all economic, social, cultural, and environmental aspects. Digital transformation is considered the motivating factor and the main tool in Yemeni private universities. This study relied on the descriptive analytical approach. Data was collected through a questionnaire from 297 randomly selected participants representing the study sample of academic and administrative leaders in private universities in Sana'a. The results indicated the need to focus on developing the quality of educational services and using modern innovative means and technologies. To keep pace with various international universities, there is a statistically significant role for digital transformation in its various dimensions (digital vision, infrastructure, human resources, organizational culture, transformational leadership) in enhancing the quality of educational services in Yemeni private universities. The results of the study revealed that the dimensions of human resources and infrastructure for digital transformation recorded the highest level of achievement in these institutions. The study also showed that the dimension of academic and organizational values ​​showed the highest level of implementation among the dimensions of educational quality services in Yemeni private universities.