GREEN PSYCHOLOGY: A MEDIATED MODERATION ANALYSIS ON ENVIRONMENTALLY SPECIFIC SERVANT LEADERSHIP AND GREEN RECOVERY PERFORMANCE

Abstract

Considering the increasing demands to combat climate change, pursuing SDGs 13 and 09, this research study disclosed the antecedents of green recovery performance under the application of stimulus organism response (SOR) and social influence theory (SIT). The link between environmentally specific servant leadership and frontline employees’ green recovery performance was analyzed through environmental empathy mediation and co-worker pro-environmental advocacy moderation. This study applied positivism research philosophy, mono quantitative method and deductive research approach. A three-wave time lagged study was conducted by executing purposive sampling on 439 frontline hotel employees in northern of Pakistan. Data was analyzed through structure equation modeling technique under SmartPLS. The results showed that environmentally specific servant leadership positively affects green recovery performance. The mediating role of environmental empathy and coworker pro-environmental advocacy moderation was established in the said positive directional relationship. Theoretical and practical implications are provided for targeted sector in particular and other relevant sectors in general.