PSYCHOGEOGRAPHY OF STREET MURALS IN MALACCA: VISUAL COMMUNICATION, PLACE ATTACHMENT, AND ENVIRONMENTAL SUSTAINABILITY

Abstract

Visual communications such as street art and murals are integral to urban environmental design, offering connections to history and cultural values in the social landscape. These elements play a vital role in shaping the visual communication, place attachment and environmental sustainability of a specific place. This research examines the visual communication of mural arts found in Malacca, a historical state in Malaysia by using the concept of Debord’s Psychogeography that takes on dérive, an act of wandering through the streets, while exploring the surroundings of the environment on visual communication that may impact the human experiences and the quality of urban spaces. The murals convey a compelling sustainability message by incorporating heritage, memory, and ecological awareness into the urban landscape. This study offers insights into how street murals in Malacca serve as visual communication, conveying meanings that contribute to a more sustainable lifestyle and enhance human experiences in the environment.