THE EFFECTIVENESS FACTOR OF RATA ID ORTHODONTIC ONLINE TREATMENT ON PATIENT SATISFACTION AT THE RATA ID PARTNER CLINIC MAKASSAR
Keywords:
Effectiveness Factors; Online Orthodontic Care; Patient Satisfaction; Rata ID; service qualityAbstract
Online orthodontic platforms like Rata ID offer innovative remote care solutions, yet their impact on patient satisfaction remains underexplored. This study evaluated the effectiveness of Rata ID’s online orthodontic services in enhancing patient satisfaction at partner clinics in Makassar. A mixed-method approach was used, combining surveys and interviews among patients using Rata ID aligners. Significant associations were found between communication (p = 0.029), response time (p = 0.019), service quality (p = 0.015), privacy (p = 0.026), and continuity of care (p = 0.025) with satisfaction. Patients expressed high satisfaction with convenience and affordability, though some delays occurred. Overall, Rata ID’s online consultations improved satisfaction, highlighting the need to optimize response time and administrative efficiency.
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