THE ROLE OF GREEN SUPPLY CHAINS IN ENHANCING CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ENGAGEMENT

Abstract

Green supply chains (GSCs) are recognized as vital structures for organizations to adopt sustainability, improve corporate social responsibility (CSR) and foster increased customer engagement. By the incorporation of eco-efficiency, life-cycle assessment, circular economy concepts, and sustainable procurement frameworks into supply chain operations, firms advance CSR beyond simple compliance to proactive environmental and social stewardship. This paper synthesizes data from empirical and conceptual research to demonstrate how GSC adoption enhances transparency, traceability, and ethical accountability, which are essential components of CSR reporting and governance. The concurrent integration of green logistics, reverse supply chains and low-carbon innovations cultivates positive consumer perceptions, converting sustainability into a value proposition that affects purchasing behavior, brand loyalty and the collaborative development of sustainable consumption habits. The data underscores the dual function of GSCs in mitigating environmental and social risks while fostering corporate advantage through customer trust and engagement. This review highlights the pivotal role of GSCs as strategic enablers of stakeholder legitimacy and market differentiation, merging corporate responsibility with global sustainability efforts and advancing the discourse on responsible supply chain management.