PERFORMANCE OF HANDICRAFT SECTOR UNDER THE ONE DISTRICT ONE PRODUCT (ODOP) SCHEME – A COMPREHENSIVE STUDY IN SELECTED DISTRICTS

Abstract

The Handicraft sector, known for its rich art and traditional culture, has been contributing significantly for ages to the growth of the economy of India. It has also provided large-scale employment to the small artisans in local areas. However, this sector was lacking the required support for further growth, resulting in less interest among the artisans to take it up enthusiastically. The government has identified one district, one product (ODOP) to promote this sector through different types of support and incentives. The study examines the performance of the beneficiaries in the handicraft sector in selected districts of Uttar Pradesh state. The study is based on a primary survey assessing the qualitative performance of the artisans who benefited under the ODOP scheme. The personal interview method, based on structured questions and observations, was followed to undertake this study. The results reveal that beneficiaries have benefited to a larger extent and their handicraft products have witnessed a big boost, resulting in increased income and better living conditions. Besides, women entrepreneurs feel more empowered socially and economically.