STRATEGIC PLANNING-DRIVEN MANAGEMENT MODELS FOR ENHANCING QUALITY IN BASIC MEDICAL EDUCATION AT HIGHER EDUCATION INSTITUTIONS

Abstract

Basic medical education forms the foundation for preparing competent healthcare professionals capable of addressing contemporary health challenges. In this context, higher education institutions must adopt strategic management models rooted in comprehensive strategic planning to ensure quality, innovation, and adaptability. This paper examines the critical elements that shape the strategic management of bachelor’s degree programs in medical education, with an emphasis on curriculum modernization, compliance with accreditation standards, faculty development, and active student engagement.

The analysis underscores the necessity of aligning institutional strategies with both national and global educational frameworks to maintain relevance and competitiveness. It also explores the transformative impact of technological integration, including digital learning environments, simulation-based methodologies, and AI-assisted instructional tools, in enhancing learning outcomes. Furthermore, the study emphasizes the role of continuous evaluation and evidence-based decision-making in refining program quality and responsiveness to the evolving healthcare landscape.

Findings suggest that a strategically managed approach—combining robust institutional policy frameworks, technological innovation, and adaptive educational models—can significantly improve the quality, sustainability, and global competitiveness of basic medical education programs.