PROCEDURE FOR CAPITAL MANAGEMENT IN HOTEL COMPANIES IN THE CANTON OF PORTOVIEJO

Abstract

The hotel facilities located in the Canton of Portoviejo, Manabí, Ecuador, are generally represented by SMEs, with particularities in their operation, opening, merger and liquidation. In addition, they reflect in their management, a decrease in sales, low profitability, excess liquidity and high indebtedness, which indicates an inadequate management of working capital. That is why the objective of this research was focused on establishing a procedure for the management of working capital in hotel companies in the Portoviejo Canton, which contributes to the increase of profitability. The proposed procedure is conceived in a logical structure, articulating phases and steps, which are based on a methodological conception that integrates techniques of economic and financial analysis, projection and control, which require a quantitative and qualitative assessment in tune with national and international trends for financial decision-making. The results made it possible to respond to the real problem detected and the identification of the key factors that affect the management of working capital and to formulate actions to overcome the insufficiencies detected and thus, strengthen financial management in the hotel company where it was applied. The proposal is made on the operational parameters of the hotel companies analyzed, where it is necessary to set business objectives and policies according to the characteristics of the environment, allowing the fulfillment of the operational cycle, a convenient allocation of funds, an adequate capacity to generate and support resources, with a tendency to growth through the improvement of the economic situation.  financial and patrimonial.