THE IMPACT OF STRATEGIC MANAGEMENT ON BUILDING THE SMART ORGANIZATION IN THE PALESTINIAN RED CRESCENT SOCIETY

Abstract

This study investigated the impact of strategic management on building a smart organization within the Palestinian Red Crescent Society, focusing on employees’ perspectives. The study population included 399 employees, with 184 valid questionnaires collected (46.1% response rate). Results revealed a statistically significant effect of strategic management on building a smart organization with moderate overall levels of strategic management implementation and smart organization development. Environmental scanning and continuous learning were the highest-rated dimensions. The study emphasizes the importance of strategic management in enhancing organizational learning, adaptability, and collective intelligence in humanitarian organizations. It provides practical guidance for implementing structured strategic planning programs, fostering continuous learning, and integrating technology to strengthen smart organizational practices.