CREATING A HOMESTAY TOURISM MODEL AT BAN DONG NOI, PHRA THAT SUB-DISTRICT, NA DUN DISTRICT MAHA SARAKHAM PROVINCE

Abstract

The objectives of this research were to study the community context and the current condition of Ban Dong Noi, Maha Sarakham Province and to study and present the homestay tourism model of Ban Dong Noi, Maha Sarakham Province. This was mixed methods research between quantitative research and qualitative research. In the quantitative research, the samples were 200 tourists traveling at Ban Dong Noi, Phra That Sub-district, Na Dun District, Maha Sarakham Province. The statistics used in the quantitative data analysis were frequency, percentage, mean and standard deviation. T-Test and F-Test were tested by One-Way ANOVA. In the qualitative research, in-depth Interview was employed with 8 key informants, namely homestay operators, local philosophers and village headmen.  The research results were as follows. 1. Most of the tourists were female,aged 18-30 years. The educational level was a bachelor’s degree or higher. They were mostly single. The monthly income of the majority was less than 10,000 baht. The overall opinion level towards homestay tourism of Ban Dong Noi, Phra That Sub-district, Na Dun District, Maha Sarakham Province was at a high level. 2. When considering each aspect, it was found that the tourists placed the utmost importance on the homeowners’ hospitality, followed by culture, resources and environment, tour program, food, safety and public relations while the aspect with the lowest mean was accommodation. 3. The overall opinion levels on homestay tourism model at Ban Dong Noi, Phra That Sub-district, Na Dun District, Maha Sarakham Province of the tourists with different ages, educational levels and monthly income were different.4. According to the community context, Ban Dong Noi, Phra That Sub-district, Na Dun District, Maha Sarakham Province is an area that is unique in culture, learning resources and the identity of the community’s way of life. 5. The community leaders are strong. There is self-management within the group members. People in the community have recognized and participated in the homestay tourism operation.